Sandbox period is referred to as the time frame it takes for new websites to rank high in the top in Google Search.
Does the sandbox really exist? Even though most SEO’s claim so Google has always denied the news about the sandbox.
But the real fact is google does use a filter to stop new websites hitting the first page on google.
so is it impossible for new websites to rank higher in google? No there are websites that ranked in the top pages after 6 to 8 weeks.
When answering a question, Google’s former employee Matt Cutts said
“My answer is not to worry that much. The difference between a domain that’s six months old versus one-year-old is really not that big at all. So as long as you’ve been around for a least a couple months, a few months, you should be able to make sure that you’re able to show up in the search results.”
How long does it take to pass the sandbox period on Google?
There is not a specific answer to this. It depends on the competition of your niche.
1 to 3 month for Low Competition Niche
2 to 6 months for Medium Competiton
4 to 9 (or sometimes even 12 months) for high competition niches.
It took almost 9 months for seomoz to pass the sandbox period. The most important thing to note is the site has 12,000 plus natural backlinks
“SEOmoz is finally Sandbox free for the first time since our move to this domain nine months ago. We aren’t alone, either. Many folks had sites escape, and I’m happy for all of them. It looks like our 12,000+ all‐natural links (never link built for this site, just link‐baited) finally paid off.” – said Rand Fishkin, Co‐founder of Moz
New websites on highly competitive niche have ranked for long-tail low competition keyword in months.
What kind of websites passes the Sandbox period quickly?
Websites with the product pages have reported passing the sandbox period quickly. It just takes 30 days for low competition products to top google.